Have been subscriber for years. Finally took time to load App. I dont see any way to activate as a subscriber. Only free magazine from September of 2012, or to buy new subscription. Come On!! Fast Company and others make it as easy as entering a subscription code from my cover address on magazine and then Im done. This is very frustrating and sad or a company who reports on technology, uses technology, reports on technology firms and yet this is what you put out? You can do so much better. If there is something I missed, Im all ears. I hope I did! :-)